The market is overcrowded with underwhelming experiences. They do little to compress sales cycles or improve conversion rates. They rarely build the kind of audience loyalty that allows higher margins or increases the lifetime value of customers. Or turns constituents into advocates who spread your message to secondary networks, reducing the cost of acquisition.
Open Ignition crafts an experience designed to evoke desired responses from your audience.
Using art and science to understand and address human behaviors, we can help you create a new breed of business that reshapes your industry. Because your audience is not a homogenous blob, we narrowly define audiences into distinct personas which allows us to consider varying needs and desires in designing an experience capable of maximizing results.
Our people bring multi-disciplinary awareness to the process of sifting through input sources and defining the factors that will transform your market. Collaboration with your internal resources leaves no stone unturned, from product conception or service positioning to content strategy and real-time engagement all the way to operational implementation and measuring outcomes.
Outperform with a compelling experience.
Give competitors a sound drubbing. We use a system of design thinking to tap into emotional psychology, apply data to problems, recognize patterns, listen to the marketplace, draw on past successes, integrate real-time experiences, take advantage of intuition, and consider your capabilities. The trick is finding the right balance of logic and emotion to move the needle.
Stay grounded in reality.
For any experience to generate exceptional results, it must first be seen through the prism of technical feasibility and business viability. There’s little point in writing checks that can’t be cashed. Smart risks account for the constraints of reality in shaping an experience that will delight your audience. When you’re ready to explore a new world, get in touch with us.